Investing in Florence, MS — Market Analysis
Florence is one of the lower-basis entry points in Mississippi, with a median home price around $275,000. Florence is a suburban growth market, which typically means single-family stock, longer average tenancies, school-district-driven demand, and lower turnover cost than urban infill. Suburban DSCR deals tend to underwrite cleanly because the rent comps are homogeneous.
Buying a rental property in Florence on a DSCR loan means putting a minimum of $55,000 down (20% of purchase price), leaving a loan amount of $220,000 at 80% LTV. At current DSCR investor pricing near 7.50%, principal and interest on that loan runs about $1,538 per month. Add Rankin County property taxes of roughly $181/month and landlord insurance of about $110/month, and your all-in PITIA lands near $1,829/month. That PITIA figure — not the P&I — is what the lender divides your rent into.
A long-term lease in Florence should generate roughly $1,550/month in gross rent. Against a PITIA of $1,829, that produces an estimated DSCR ratio of 0.85x. That is well below the 1.0 threshold on a long-term lease, which is typical for a market at this price point. Financing here generally works one of three ways — a larger down payment, a no-ratio DSCR product, or qualifying on short-term rental revenue instead of long-term rent.
Two Mississippi-specific items to build into your model: Mississippi assesses single-family rental property in Class II at 15% of true value with no homestead credit available to investors, and coastal Hancock, Harrison and Jackson county wind premiums are frequently the largest single line in the pro forma — quote insurance before you quote the loan. In Florence specifically, effective property tax on investment property runs around 0.79% of value annually — about $2,173 a year at the median price — and landlord insurance near $1,320 a year.
On return metrics, Florence pencils to an estimated cap rate of 4.19% using a 62% NOI margin, and a gross rent multiplier of 14.8. Monthly cash flow on a long-term lease at 20% down is estimated at $279 negative. Negative cash flow at 20% down is common in appreciation-led markets; investors here typically increase the down payment, buy below median, add a unit, or run the property short-term to close the gap.

