Investing in Folly Beach, SC — Market Analysis
Folly Beach is a high-basis market by South Carolina standards, with a median home price around $950,000. Folly Beach is a coastal market, which changes the underwriting in two specific ways: insurance is a far larger line item than an inland comp, and windstorm or flood coverage may be written separately from the hazard policy. Both flow directly into your DSCR ratio.
Buying a rental property in Folly Beach on a DSCR loan means putting a minimum of $190,000 down (20% of purchase price), leaving a loan amount of $760,000 at 80% LTV. At current DSCR investor pricing near 7.50%, principal and interest on that loan runs about $5,314 per month. Add Charleston County property taxes of roughly $776/month, landlord insurance of about $728/month, and an HOA/master-association allowance of $320/month, and your all-in PITIA lands near $7,138/month. That PITIA figure — not the P&I — is what the lender divides your rent into.
A long-term lease in Folly Beach should generate roughly $3,675/month in gross rent. Against a PITIA of $7,138, that produces an estimated DSCR ratio of 0.51x. That is well below the 1.0 threshold on a long-term lease, which is typical for a market at this price point. Financing here generally works one of three ways — a larger down payment, a no-ratio DSCR product, or qualifying on short-term rental revenue instead of long-term rent.
If you intend to operate the property as a short-term rental, estimated gross nightly revenue in Folly Beach is around $7,900/month across a full year. Lenders do not credit gross STR revenue dollar-for-dollar — they typically haircut it 25%–30% for vacancy, cleaning, platform fees, and management. Applying a 28% haircut gives an effective $5,688/month, or a DSCR ratio of 0.80x. Even on short-term revenue this is a tight file, so plan on a larger down payment or a no-ratio structure.
Two South Carolina-specific items to build into your model: South Carolina assesses owner-occupied homes at 4% but non-owner-occupied rentals at 6% and removes the school operating credit, which roughly doubles the tax bill after a rental purchase; coastal counties also require accommodations tax registration for nightly rentals. In Folly Beach specifically, effective property tax on investment property runs around 0.98% of value annually — about $9,310 a year at the median price — and landlord insurance near $8,740 a year.
On return metrics, Folly Beach pencils to an estimated cap rate of 2.88% using a 62% NOI margin, and a gross rent multiplier of 21.5. Monthly cash flow on a long-term lease at 20% down is estimated at $3,463 negative. Negative cash flow at 20% down is common in appreciation-led markets; investors here typically increase the down payment, buy below median, add a unit, or run the property short-term to close the gap.

