Investing in Hana, HI — Market Analysis
Hana is a high-basis market by Hawaii standards, with a median home price around $900,000. Hana is a resort and vacation-rental market. The long-term rent number here rarely tells the real story — the investment case is usually built on nightly revenue, and lenders that accept documented short-term rental income underwrite these deals very differently from lenders that do not.
Buying a rental property in Hana on a DSCR loan means putting a minimum of $180,000 down (20% of purchase price), leaving a loan amount of $720,000 at 80% LTV. At current DSCR investor pricing near 7.50%, principal and interest on that loan runs about $5,034 per month. Add Maui County property taxes of roughly $218/month, landlord insurance of about $690/month, and an HOA/master-association allowance of $320/month, and your all-in PITIA lands near $6,262/month. That PITIA figure — not the P&I — is what the lender divides your rent into.
A long-term lease in Hana should generate roughly $2,825/month in gross rent. Against a PITIA of $6,262, that produces an estimated DSCR ratio of 0.45x. That is well below the 1.0 threshold on a long-term lease, which is typical for a market at this price point. Financing here generally works one of three ways — a larger down payment, a no-ratio DSCR product, or qualifying on short-term rental revenue instead of long-term rent.
If you intend to operate the property as a short-term rental, estimated gross nightly revenue in Hana is around $6,075/month across a full year. Lenders do not credit gross STR revenue dollar-for-dollar — they typically haircut it 25%–30% for vacancy, cleaning, platform fees, and management. Applying a 28% haircut gives an effective $4,374/month, or a DSCR ratio of 0.70x. Even on short-term revenue this is a tight file, so plan on a larger down payment or a no-ratio structure.
Two Hawaii-specific items to build into your model: Hawaii has the lowest effective property tax rate in the nation but the highest entry prices, and counties tax non-owner-occupied and short-term rental property at separate, much higher classifications. Transient vacation rental permits (TVR/NUC) are capped and largely non-transferable outside resort zones — the permit, not the property, is the asset. In Hana specifically, effective property tax on investment property runs around 0.29% of value annually — about $2,610 a year at the median price — and landlord insurance near $8,280 a year.
On return metrics, Hana pencils to an estimated cap rate of 2.34% using a 62% NOI margin, and a gross rent multiplier of 26.5. Monthly cash flow on a long-term lease at 20% down is estimated at $3,437 negative. Negative cash flow at 20% down is common in appreciation-led markets; investors here typically increase the down payment, buy below median, add a unit, or run the property short-term to close the gap.

