Investing in Green Bay, WI — Market Analysis
Green Bay is one of the lower-basis entry points in Wisconsin, with a median home price around $265,000. As a primary metro, Green Bay gives you the deepest tenant pool in Brown County — the kind of market where a vacancy is measured in days rather than months, and where lenders are most comfortable with appraiser rent schedules because there are hundreds of comparable leases to draw on.
Buying a rental property in Green Bay on a DSCR loan means putting a minimum of $53,000 down (20% of purchase price), leaving a loan amount of $212,000 at 80% LTV. At current DSCR investor pricing near 7.50%, principal and interest on that loan runs about $1,482 per month. Add Brown County property taxes of roughly $356/month and landlord insurance of about $106/month, and your all-in PITIA lands near $1,944/month. That PITIA figure — not the P&I — is what the lender divides your rent into.
A long-term lease in Green Bay should generate roughly $1,700/month in gross rent. Against a PITIA of $1,944, that produces an estimated DSCR ratio of 0.87x. That falls just short of the 1.0 minimum. This is a very common outcome in Green Bay and it does not kill the deal: moving to 25% down ($66,250) cuts the payment enough to close most of the gap, and several shelves will fund down to 0.75 with a rate add-on.
If you intend to operate the property as a short-term rental, estimated gross nightly revenue in Green Bay is around $2,550/month across a full year. Lenders do not credit gross STR revenue dollar-for-dollar — they typically haircut it 25%–30% for vacancy, cleaning, platform fees, and management. Applying a 28% haircut gives an effective $1,836/month, or a DSCR ratio of 0.94x. Even on short-term revenue this is a tight file, so plan on a larger down payment or a no-ratio structure.
Two Wisconsin-specific items to build into your model: Wisconsin has high effective property tax rates, and state law preempts most municipal short-term rental bans while still allowing a seven-consecutive-night minimum in some jurisdictions — worth confirming before underwriting on nightly revenue. Door County and the Dells are the state's dominant vacation rental markets. In Green Bay specifically, effective property tax on investment property runs around 1.61% of value annually — about $4,267 a year at the median price — and landlord insurance near $1,272 a year.
On return metrics, Green Bay pencils to an estimated cap rate of 4.77% using a 62% NOI margin, and a gross rent multiplier of 13.0. Monthly cash flow on a long-term lease at 20% down is estimated at $244 negative. Negative cash flow at 20% down is common in appreciation-led markets; investors here typically increase the down payment, buy below median, add a unit, or run the property short-term to close the gap.

