Investing in Myrtle Beach, SC — Market Analysis
Myrtle Beach is one of the lower-basis entry points in South Carolina, with a median home price around $350,000. Myrtle Beach is a resort and vacation-rental market. The long-term rent number here rarely tells the real story — the investment case is usually built on nightly revenue, and lenders that accept documented short-term rental income underwrite these deals very differently from lenders that do not.
Buying a rental property in Myrtle Beach on a DSCR loan means putting a minimum of $70,000 down (20% of purchase price), leaving a loan amount of $280,000 at 80% LTV. At current DSCR investor pricing near 7.50%, principal and interest on that loan runs about $1,958 per month. Add Horry County property taxes of roughly $286/month, landlord insurance of about $268/month, and an HOA/master-association allowance of $180/month, and your all-in PITIA lands near $2,692/month. That PITIA figure — not the P&I — is what the lender divides your rent into.
A long-term lease in Myrtle Beach should generate roughly $1,350/month in gross rent. Against a PITIA of $2,692, that produces an estimated DSCR ratio of 0.50x. That is well below the 1.0 threshold on a long-term lease, which is typical for a market at this price point. Financing here generally works one of three ways — a larger down payment, a no-ratio DSCR product, or qualifying on short-term rental revenue instead of long-term rent.
If you intend to operate the property as a short-term rental, estimated gross nightly revenue in Myrtle Beach is around $2,900/month across a full year. Lenders do not credit gross STR revenue dollar-for-dollar — they typically haircut it 25%–30% for vacancy, cleaning, platform fees, and management. Applying a 28% haircut gives an effective $2,088/month, or a DSCR ratio of 0.78x. Even on short-term revenue this is a tight file, so plan on a larger down payment or a no-ratio structure.
Two South Carolina-specific items to build into your model: South Carolina taxes owner-occupied property at a 4% assessment ratio but investment property at 6%, so investor carrying costs run meaningfully higher than an owner-occupant comp on the same street. In Myrtle Beach specifically, effective property tax on investment property runs around 0.98% of value annually — about $3,430 a year at the median price — and landlord insurance near $3,220 a year.
On return metrics, Myrtle Beach pencils to an estimated cap rate of 2.87% using a 62% NOI margin, and a gross rent multiplier of 21.6. Monthly cash flow on a long-term lease at 20% down is estimated at $1,342 negative. Negative cash flow at 20% down is common in appreciation-led markets; investors here typically increase the down payment, buy below median, add a unit, or run the property short-term to close the gap.

