Investing in North Myrtle Beach, SC — Market Analysis
North Myrtle Beach prices in the middle of the South Carolina market, with a median home price around $400,000. North Myrtle Beach is a resort and vacation-rental market. The long-term rent number here rarely tells the real story — the investment case is usually built on nightly revenue, and lenders that accept documented short-term rental income underwrite these deals very differently from lenders that do not.
Buying a rental property in North Myrtle Beach on a DSCR loan means putting a minimum of $80,000 down (20% of purchase price), leaving a loan amount of $320,000 at 80% LTV. At current DSCR investor pricing near 7.50%, principal and interest on that loan runs about $2,237 per month. Add Horry County property taxes of roughly $327/month, landlord insurance of about $307/month, and an HOA/master-association allowance of $180/month, and your all-in PITIA lands near $3,051/month. That PITIA figure — not the P&I — is what the lender divides your rent into.
A long-term lease in North Myrtle Beach should generate roughly $1,500/month in gross rent. Against a PITIA of $3,051, that produces an estimated DSCR ratio of 0.49x. That is well below the 1.0 threshold on a long-term lease, which is typical for a market at this price point. Financing here generally works one of three ways — a larger down payment, a no-ratio DSCR product, or qualifying on short-term rental revenue instead of long-term rent.
If you intend to operate the property as a short-term rental, estimated gross nightly revenue in North Myrtle Beach is around $3,225/month across a full year. Lenders do not credit gross STR revenue dollar-for-dollar — they typically haircut it 25%–30% for vacancy, cleaning, platform fees, and management. Applying a 28% haircut gives an effective $2,322/month, or a DSCR ratio of 0.76x. Even on short-term revenue this is a tight file, so plan on a larger down payment or a no-ratio structure.
Two South Carolina-specific items to build into your model: South Carolina taxes owner-occupied property at a 4% assessment ratio but investment property at 6%, so investor carrying costs run meaningfully higher than an owner-occupant comp on the same street. In North Myrtle Beach specifically, effective property tax on investment property runs around 0.98% of value annually — about $3,920 a year at the median price — and landlord insurance near $3,680 a year.
On return metrics, North Myrtle Beach pencils to an estimated cap rate of 2.79% using a 62% NOI margin, and a gross rent multiplier of 22.2. Monthly cash flow on a long-term lease at 20% down is estimated at $1,551 negative. Negative cash flow at 20% down is common in appreciation-led markets; investors here typically increase the down payment, buy below median, add a unit, or run the property short-term to close the gap.

